S&S ANNOUNCES MOBIL 1 TO BE SPONSOR OF S&S 50TH ANNIVERSARY CELEBRATION
LA CROSSE WI (May 20, 2008) S&S® Cycle is proud to announce that Mobil
1 is the title sponsor of the S&S 50th Anniversary Celebration (www.sscycle50th.com)
presented by the AMD World Championships.
S&S has endorsed Mobil 1 V-TWIN 20/50 synthetic oil as the oil to use in
all S&S Proven Performance engines for the last three years now. The recommendation
of Mobil 1 has built a strong relationship between the two brands and lead
to a number of joint projects. The most well known of those joint projects
was the construction of an S&S-built motorcycle for Jay Leno.
The bike was built to showcase the all-new S&S X-Wedge (www.x-wedge.com).
Using an S&S-built muscle-bike frame, the bike showcased the blending of
traditional v-twin engineering and performance riding technology. Leno loved
the bike and rode it constantly upon delivery.
"ExxonMobil is proud of its relationship with S&S Cycle and is excited
to sponsor their 50th Anniversary Celebration with Mobil 1 as their official
oil," said Scott Howard Americas Automotive Marketing Manager for ExxonMobil. "S&S
and Mobil 1 have enjoyed a great relationship over the years, and we are excited
to see what the next 50 years will bring for them.
AMD (American Motorcycle Dealer) Magazine, the driving force behind the AMD
World Championship of Bike Building has assumed the role of coordinating and
facilitating the judging process for the 50 bike show. With their experience
in dealing in the highest quality bikes across the world, and presenting shows
in many different venues, they were the logical choice to the show presenters.
Robin Bradley, owner/operator of AMD Magazine and the World Championship said, "The
bikes being built for the S&S 50th will be among the best of the year,
indeed of any year. S&S were rightly sensitive to the need to be able to
ensure that the genius and creativity that will be on show is handled with
a judging and organizational model that guarantees an independently authenticated
outcome. We were therefore delighted to be asked to bring the unique perspective,
experience and credential of the Official World Championship bear on this exciting
one-of-a-kind opportunity for industry excellence to be honored".
“Our relationship with Mobil 1 is one of the first significant strategic collaborations
we put together at S&S several years ago,” said S&S president, Brett
Smith. “The mutual benefits have been duly noted by the industry and we are
very pleased that something as significant as our 50th is going to be fully
supported by Mobil 1 as well.” Smith went on to say, “Furthermore, our long-standing
relationship with AMD made their role as presenting sponsor a natural fit for
this event as they oversee the most well-respected international custom bike
building program. I want to thank both Mobil 1 and AMD for their generous commitment
to our 50th Anniversary Celebration!”
2008 marks the 50-year anniversary of S&S Cycle (www.sscycle.com) that
will be celebrated in La Crosse, Wisconsin on June 27, 28 and 29. The company
started in 1958 in Blue Island, Illinois when founder George Smith and his
wife Marge wanted to own a faster motorcycle. Following a simple dream to make
every motorcycle go faster, S&S grew into the leading manufacturer of performance
components and engines for American v-twins. This growth lead to the relationship
with Mobil 1.
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