MX SPORTS INTRODUCES A STRONG TV PACKAGE AND SERIES ENHANCEMENTS



Significant changes in store with 2009 Motocross schedule



LAS VEGAS (October 11, 2008) - MX Sports is pleased to announce the first
round of significant improvements that are in store for the 2009 AMA Toyota
Motocross Championship presented by FMF. MX Sports has been promoting and
managing Motocross and off-road racing events since 1972 and is taking the
necessary steps to ensure that American Motocross continues to generate fans
and sponsors, while maintaining the position of the leading Motocross series
in the world with the best riders and tracks.



In conjunction with the announcement of the 2009 schedule and the move to
Saturday races and a single-day program, MX Sports is please to confirm the
following additional changes:



2009 Television

The first major announcement is that a minimum of three rounds of the series
will be broadcast live on Speed TV. The rounds that are not aired live will
be same-day coverage, with the races being shown at 10 p.m. on Saturday
nights (7 p.m. on the west coast), while the 250cc class will be shown on
the following Tuesdays. In addition, the first set of motos will be
broadcast live and free on the internet. The Women's Motocross Association,
which will expand to eight rounds, will also receive Speed TV and live
internet coverage.



Class names

Each of the two professional classes will receive a new name, with the goal
to better identify the classes to the fans. The classes will be renamed from
Lites to simply 250, while the Motocross class will be renamed the 450
class. This name format, a return to the traditions of the sport, allows for
easier recognition for the fans while clearly identifying the size of the
motorcycle.


Race day format

The format on race day will also see a change as the premier class of 450cc
bikes will be the first on track for both motos at each event, followed by
the 250cc class. The 2009 AMA Toyota Motocross Championships will
incorporate the traditional two-moto format; 30 minutes plus two laps.



#1 Plate required

Previous year champions for each class will be required to run the #1 plate
if they are defending their championship.



Open rear number plates

The rear number plates on each side of the motorcycle will be no longer be
required to display a colored background with the riders number. Riders and
teams may use this space to showcase sponsor logos and their names, while
maintaining the traditional numbering system on the front. With the advance
of transponders and digital scoring, MX Sports is giving this space over to
the riders and teams.



In the crucial areas of event operations, MX Sports is pleased to announce
that former AMA Motocross Series Manager Jeff Canfield and AMA Motocross
Timing and Scoring Director Conrad Young have joined the MX Sports staff in
order to assure that the series runs seamlessly from an operational
standpoint. Their professional knowledge and experience will assure that the
races operate smoothly.



"Everyone at MX Sports has been working extremely hard in order to assure
that the 2009 AMA Toyota Motocross Championship is positioned properly and
has the deepest media reach it has ever had," said Davey Coombs, Vice
President of MX Sports. "We will continue our work on the tracks and the
show, which remain what they are-the world's premier motocross series."



Leading up to the opening round of the 2009 AMA Toyota Motocross
Championship, MX Sports will be working closely with the National Promoters
Group (NPG) and our industry partners, sponsors, riders and enthusiasts on
many other significant operational and event improvements, which will be
announced in the near future.